For this last blog, I want to talk about my views on digital marketing after a semester of study.In fact, many ideas and inspiration come from the lecture video in week 12. Mr.Dan made me have a new understanding of digital marketing. This time, I want to separate digital marketing. “Digital” Source: https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/digital-poland The core … Continue reading Digital marketing； Please let me know if you are there.
Nowadays, there is a new massive innovated technology in the advertising and marketing aspects especially for digital marketing which may break those limitations of the past digital display. Augmented and virtual reality (i.e. AR & VR) could be regarded as the core thing of this transformation which cost a lot on R&D investment. With the … Continue reading I want to know your products without leaving home！
https://www.theverge.com/2019/3/26/18282946/apple-card-credit-post-iphone-strategy-services-business-digital-wallet-payments Apple Card is a new kind of credit card with a number of features created by Apple company in the middle 2019 which could be regarded as an expansion of Apple Pay program. When comes to this new card implementation, the firm not only focuses on the privacy and security of digital transactions but … Continue reading What is the final objective of Apple Card – the digital payments strategy? The brand loyalty!
Source: https://www.lyfemarketing.com/blog/social-media-marketing-101/ Why you need social media marketing ? When you want to question the importance of social marketing, please take a look at these data first.（Source: We are social） （1） In 2017， the revenue brands earned because of social media reached an incredible $32 billion and is expected to reach over 48 billion by … Continue reading Trust me! Social media marketing can change a lot.
Source: https://medium.com/@anniesun2014/alipay-changes-life-f8496a212497 In August 2016, Ali-pay provides a program named Ant Forest: if users walk, travel by public transport, pay utility fees online, pay traffic tickets online and generate other low-carbon activities, they will get "Green energy". When enough energy has been earned to grow a virtual tree, it would be converted into a real … Continue reading Why does this company help consumers plant 100 million trees?
https://www.thinkwithgoogle.com/ Open computer-Open Chrome-Open Google.com-Use Google to search. Everyone was familiar with this process. Google has been a part of our online life. Can you imagine life without Google? Today I will analyze the structure of Google. A few years ago, Google became a leader in search engines because of its unique search algorithm. It … Continue reading Why can Google can be a leader in the Internet industry?
https://thefsforum.co.uk/knowledge-centre/event/creating-digital-platforms-customer-engagement/ In modern society, consumers face a variety of products every day. It is very important for companies to let consumers remember your brand. Many companies are focusing on how to improve the consumer's shopping experience.This will really give consumers a good impression, but how should companies influence consumers after purchasing? Many businesses had tried … Continue reading Digital platforms can help you go further
https://www.marketing-interactive.com/internet-of-eyes-emotional-and-visual-sensors-to-take-off/ What emotional data bring to a business ? Do you think that emotional data is just collecting the emotional state of a consumer when buying? For data analysis companies, consumers are no longer just a consumer. The process of emotional tracking from one consumer is a shift from an individual to a group. Usually, … Continue reading Emotional data; The stepping-stone of business development
When talking about Amazon, everyone must be familiar with it. It is one of the world's largest and most innovative firms. In 2016, it had 341,400 employees and net sales of 136$billion. On September 4, 2018, Amazon became the second US company with a market capitalization of trillions. China, known as "World's factory". It also … Continue reading Why Amazon failed in China?
We live in a society with rapid technological development. The development of technology is always unexpected. Now, online shopping, video chat, and online payment have been the norm, but can you imagine that people used their heavy mobile phones to find mobile signals decades ago? The rapid development of this decade of technology is surprising. … Continue reading What can 5G bring to digital marketing?